Most people tend to view Only Fans as nothing more than a regular porn site, with the exception that it can generate the amount of money for its account holders.
Actually, OnlyFans is just a platform where we can create and follow others such as Facebook, YouTube, or Instagram that allows creators to make anything they want to create or share about themselves. There is also no censorship. At this point, a lot of people use this function to present and create sexual content since it is not available on a common platform. Despite the fact that there is diverse content, outsiders normalise Only Fans as a porn site because of the lack of promotion and presentation that is supposed to be done by the website.
To do that, we must find data from look-alike customers to expand the target audience. We will mainly focus on improving only fans’ brand image in Thailand. After we have enough information, we would run ads that include non 18+ contents to change people’s perspective toward Only Fans. For example, we would invite Thai celebrities or influencers to be a presenter, and to share their content for fans exclusively only on this platform such as Flukkaron, TichaChuma, Zani, Oat Pramote, or Fah Sarika. They are the celebrities and influencers who explore their sex life, which does not imply that they must present their sexual content, but it does mean that they will not be biased towards the website and will try to present another perspective of Only fans in order to change people’s perceptions. Their content may gain more value, and more fans may engage more on the Onlyfans platform.
Not only in terms of famous celebrity or influencer, those who are new in this career will also have a chance to grow as a content creator. Only fans might use this opportunity to collaborate with companies and organisations such as artist management companies or tutor institutions to let their employees spread their own contents.
We also notice that only fans have problems in terms of privacy. Though the company claims that only those who paid for exclusive content will be the only group that have accessibility to that content, there are still people who screenshot or screen recording and spread it to the public. In order to avoid this kind of issue from happening again, we think that the company should hire professionals and learn from ‘Netflix’ about their privacy function.
The company could initiate a digital campaign for promoting other contents rather than the sexual contents. Our plan is to provide a 1-month free trial for users to access any content. This free accessibility and the series form of contents would encourage users’ interest to be a customer by continually subscribing the video contents in the future. It is a process of changing potential customers to our real customers.
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